pricing

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Pricing

Honest pricing. Nothing hidden. Nothing asterisked.

Three ways to pay for the same complete package. Every tier includes branding, website, professional photoshoot, maintenance, AI onboarding and quarterly reports. The only variable is how much you pay upfront.

A locum dentist for one day costs £600–£900. A single-page advert in Dentistry Magazine costs £2,800. Your Apical Digital package runs for two years, works on Google at midnight, and shows your real team and your real clinic. It is not a cost. It is infrastructure.
Foundation
£3,000
+ £299/month · 24 months
2-year total £10,176 · then £149/mo
  • Everything included — nothing removed
  • For practices spreading the cost
  • Professional photoshoot
  • All four pillars
Most chosen
Growth
£5,000
+ £199/month · 24 months
2-year total £9,776 · then £149/mo
  • The balanced option
  • Most common for 2–4 dentist practices
  • Professional photoshoot
  • All four pillars
Partner
£7,000
+ £99/month — permanently
2-year total £9,376 · stays £99 forever
  • Best long-term value
  • Lowest monthly rate — and it never rises
  • Professional photoshoot
  • All four pillars

Optional add-ons

Add any of these at any time — at sign-up or later. Nothing is bundled in without you asking.

Social media management — Facebook and Instagram£149–£249/mo
Monthly SEO — Essential£299/mo
Monthly SEO — Growth£499/mo
Patient content — 2 or 4 pieces per month£199–£349/mo
Google review response service£99/mo
SEO Growth + Content Growth bundle£749/mo
Annual website refresh£750
Second photoshoot£400
Custom software developmentQuoted

The questions we actually get asked

Ready to find out where you stand?

Start with a Dental Digital Audit. £250, credited in full if you proceed.

Book your audit →